seo: how to use asynchronous resources to speed up the page load

Html CSS include code

SEO or search engine optimization in an important factor in the success of your website. One of the major factor that impacts SEO is the page load speed. There are several different ways to speed up your web page, all of which should work together and in tandem to get the optimum results. There is no single thing that would…

seo: how and when to inline CSS in your webpage

Inlining css in html helps with SEO

CSS or cascading style sheets are an important part of most websites. Having a CSS file has many advantages in the development and maintenance of the website. Some of the prominent advantages are: Decoupling: Having a different file for CSS allows you to decouple the content of the website from the styling and layout of the site. This helps with…

seo and title tag: what is an ideal length of title for a blog post or webpage

Google SERP with title tags

The title tag is arguably one of the most important factors affecting your SEO apart from the content of the page itself. The title tag is supposed to provide an accurate and concise description of the web content. This can be viewed as providing a very similar function as the headline of a newspaper article. The title has certain characteristics…

seo: how to enable compression on your web server

Enable compression deflate

There are many techniques in SEO that are quite easy to implement. Some of them also have other advantages in addition to improving your SEO “score” with search engines. Enabling compression on your web pages is one of them. This allows you to save bandwidth, download time as well as improve the page load times. Page speed is an important…

seo: how to get the most out of gzip compression of web pages

Enabling compression in .htaccess

Enabling compression on your web server can reduce the latency and load time of your web pages enormously. Compression reduces the size of the web pages thus reducing the download time of the webpage. It also helps to reduce the bandwidth used by the server and increase the web server capacity. You can easily enable compression on your web server, by…

seo: what is HTTP keep alive and how to enable it on your server

keep alive in apache

HTTP Keep Alive or Persistent Connection is a term that refers to the message sent between two devices, in this case the client machine and the web server, in order to maintain the connection between the two and prevent it from being broken. These are extremely small messages that take up very little bandwidth. Keep Alive messages or signals are…

seo: how to avoid landing page redirects in your website

http redirect with .htaccess

One of the important factors which affects the time it takes to load your pages is the unnecessary redirects. For this reason, Avoiding the landing page redirects is considered a good SEO practice by most websites and SEO analyzers. Having said that, it is still a technique that solves many problems and has several valid use cases. HTTP redirect is…

how to implement an HTTP redirect (301) for an URL

http redirect with .htaccess

HTTP Redirect or URL Redirect is a technique used by the web servers to serve the same and identical content for two or more URL addresses. This allows the users to use several different URLs knowingly or unknowingly but the content that is delivered is exactly identical and transparent to the user. There are several cases where this is useful….

seo: how to specify character encoding in html web pages

Character Encoding in Apache

There are several different things you can do to optimize your web pages, that will allow them to load faster across web browsers. A fast page load time will help with the SEO and allow you to have some advantages with search engine rankings over time. One of the recommendations is to specify the correct character encoding early in the…

how and why to avoid css @import statements in stylesheets on your websites

Html CSS include code

Among the many things that you can do to improve the search engine optimization (SEO) of your web pages, one of the easiest and important thing is to improve on the page load time. It has been shown that improving the page speed leads to better user experience, user engagement and thus, indirectly better search engine optimization. Avoiding the CSS…

how to optimize the meta description tag of a webpage

Wordpress SEO description tag

The description meta tag is an html tag, defined inside the head section of an html or web page and it defines a human readable description about the contents of the web page. This is a much more detailed description of the page when compared to the title tag of the page. So, ideally a web page will have a…