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Many times you would want to forward your root domain to a subdomain of your website. The root domain which is also referred to as the naked domain or the bare domain is the website url that does not have an entry before the site name. For example, the URL http://lostsaloon.com or http://google.com are examples where it refers to a…
When creating campaigns and ad groups in Google Adwords, you add keywords that you want the ads to show for. Let’s call these keywords “positive” just to differentiate it from negative keywords. You will notice that some of the queries that eat into your budget and are not necessarily the ones that create a lot of revenue or return on…
Google Plus (Google+) is a late entrant into the social media universe and it recently turned 5. Many have written off Google+ as one of the failures when it comes to social media engagement. However it still boasts of several millions of daily users and still is a vibrant community. I think that despite the lack users and recognition, it…
When working with Google Adwords, one of the common questions that you hear is what is a good ctr for my campaign? Or what is the best ctr for my keywords?. Unfortunately, there is no correct answer for this question, as it depends very much on a lot of different factors. Some of these factors are in your control and some of…
You wrote hundreds of blog posts, signed up and implemented a web analytics (eg. Google Analytics) service, and your posts are ranking somewhere in the google search result pages…and everything seems good. So, the next question is: Are you getting enough traffic from the search engines? Are you getting a good ctr (Click thru Rate) in search engines? There are several…
Google’s Keyword Tool is a great resource for finding keywords that generates a lot of searches. The tool is primarily designed for Adwords users in order to find keywords that you want to advertise for. However, content producers can also take advantage for this tool to find out what keywords are being advertised for. Long tail keywords are useful for…
An Ad Impression in the online advertising context, represents a single visual display of an ad in the user’s browser. It does not account for whether the user interacted with ad or not. It is counted as an impression every time an ad is fetched from the server with the intention of being displayed to the visitor on a webpage. Ad…
Impression is a technical term that can used in various different contexts to denote essentially the same concept. However depending on which product you are referring to, and depending on the context you are alluding to, it takes a slightly different meaning. The term is used in ad networks such as Google Adwords or Google Adsense, search engines such as…
In Google Adwords, you can use three different types of keyword matching: broad, phrase and exact match. These matches help you to target specific visitors based on the search queries that they use to search. It is probably one of the most important feature in Google Adwords that you have complete control over. Unless you have a very specific idea…
If you are using Google Adwords for your online marketing, you will notice you have access to a whole lot of information about the visitors to your website. One of the important info you get is the geographic location of the visitors or the users who click on your ads. This location information can be very good resource as to where…
Google Adwords is one of the most popular online marketing services available. There are several different reasons as to why you should use Adwords for your online marketing. One of the benefits is the ability to control your overall budget. You can reduce or optimize the cost in Google Adwords using several different techniques. Unfortunately, online marketing can also get…
If you are using Google Adsense on your blog or website, you already know how important it is to know what exactly is generating revenue. Is it a particular page, or a particular ad slot or an ad of a specific size etc etc. There are so many variables that affect the revenue and many of it is unique to your…
