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One of the core concepts in Google Adwords is that of keywords. A keyword in Adwords is one or more words or a phrase that you can associate with an ad that you perceive or have determined to be of relevance to the ad itself. These keywords are then used by an algorithm to match your ads with the search query. If it matches…
A typical well performing Google Adwords account will have several campaigns and ad groups. Over the course of time, your marketing strategies change. Some campaigns in your Adwords account will fall out of favor or might lose its effectiveness. Some might be just seasonal and needs to be put on hold till the next year. Or you could have made…
The Quality Score of a keyword is one of the many factors in Google Adwords that you need to keep track of in order to make sure that you are marketing to the right audience with the right advertisements. Google Adwords has several different statistics that measure the effectiveness of your ads, keywords and your landing page relevance and the quality…
You will have some good performing keywords in Google Adwords and maybe a whole lot of poorly performing ones too. You have to regularly weed out the poorly performing keywords or increase their performance to stay on top of your marketing efforts. Click-through Rate (CTR) is considered as one of many factors that affect the performance of the keyword, that…
Google Adwords is a web analytics software from Google which allows you to track and monitor your website statistics. Adwords Impressions are the number of times your advertisement was displayed to the user or appeared on the screen. It could have been displayed on the Google search result page, on a Google content network page or any other site on…
Google Adwords lets you create keywords and key phrases against which your advertisements are run. More often than not you will run into a scenario where you will need to delete or update one or more of your keywords. You should remember that updating or making any kind of changes to a keyword is pretty much equivalent to deleting that…
What is Google AdWords? Google Adwords is an advertising product from Google which allows users to create, target and track the performance (of your) advertisements on the internet. That is probably as simple and short an explanation as it is going to get. Google provides this free product/service which allows you to market and monitor your performance online. While the…
