Google Adwords lets you use several different user attributes to target the ads better. You can use several different parameters such as time of the day, type of device, bid amount etc in addition to the keywords and specific match types. One of the major marketing strategy is to target users based on the geographic location. Google Adwords gives you…

Google Adwords is an internet marketing tool that lets you create ads that can then be matched against user queries and displayed on the search pages. The text ads contains just one link along with a header and description and a click on the ad takes the user to the specified link which is called the landing page. You can enhance…

Google AdWords is probably the most widely used platforms for internet marketing. AdWords supports multiple devices where your ads can be displayed and you can optimize your ads for each of them. There are two distinct contexts or networks for your ads to be displayed in to the users … Search Network and Search partners: This includes all the Google…

Negative keywords are a useful feature of Google AdWords that allows you to drop some search queries from matching your keywords and ads. This allows you to restrict your AdWords ad impressions to a restricted and targeted audience, thus improving your Click thru rate (CTR) and the quality score of the keyword. It is not required that you have any…

Google Adwords is one of the most popular medium for internet marketing. You can use Adwords to market in three distinct areas of internet marketing: the search engine pages, Google search partners and in websites supporting Google Adsense (display networks). Among the three, the search engine is probably one of the most coveted marketing strategies adopted by almost all of…

Negative keywords in Google Adwords are as the name suggests, specific keywords that when matched will negate the display of your ad even though other keywords in the context match positively. Irrespective of what the keyword matching algorithm says the ad will not display if one or more of these negative keywords are found in the search query or in…

If you use Google Adwords to market your products or services online, then you should have at least heard about Adwords campaigns and ad groups. Each campaign in your Adwords account is composed of at least one ad group, and quite possibly contain multiple ad groups. An Ad Group can be defined or viewed as a logical combination of a…

If you are planning to use Google Adwords for any of your internet marketing, then Campaigns are probably one of the fundamental concepts that you need to understand along with Ad Groups. A Campaign consists of one or more related Ad Groups, which are in turn composed of ads and related keywords. The Campaigns are usually and should be a…

Google Adwords have three types of keyword targeting or matching: broad match, phrase match and exact match. In general, the type of match that you would use for a keyword or keyphrase will depend on several things. The most common and important considerations being Type of audience:  For a particular keyword, you should have a target audience in mind. This…

Google Adwords works by matching keywords and keyphrases with search queries to determine when, where and how your ads will be shown to the user. This process is key in determining the success of your marketing efforts both in terms of the return of investment on the money spent and also the type of audience you are targeting and its…