how to update or delete keywords in google adwords

Google Adwords Menu Delete Screenshot

Google Adwords lets you create keywords and key phrases against which your advertisements are run. More often than not you will run into a scenario where you will need to delete or update one or more of your keywords. You should remember that updating or making any kind of changes to a keyword is pretty much equivalent to deleting that…

web analytics: is a high website bounce rate really that bad?

Screenshot of Bounce Rate by Source in Google Analytics

Bounce Rate is defined as the percentage of website visitors that record just a single page view on the website. They take a look at the landing page and then leave immediately usually not satisfied with what they see and read…..at least that is the general interpretation of the bounce rate. There are many reasons why this interpretation of bounce rate is…

6 reasons why your website bounce rate might be so high

High Bounce Rate Screenshot

Bounce Rate is defined as the percentage of visits that results in just one page view. This is considered to be one of the many indicators that allows you to understand the quality of your website and website traffic. Having a higher bounce rate is often considered a negative in most cases. Before you decide whether or not your bounce…

what is an average bounce rate for different types of websites?

Screenshot of bounce rate in Google Analytics

The Bounce Rate is a website statistics that is considered by many, including some search engines, to represent the overall quality of your website and traffic. It is actually more interesting and useful when you use it to gauge the effectiveness of a marketing strategy than when it is used to analyze your entire web traffic. The bounce rate of a website is unique…

what is bounce rate in web analytics?

Screenshot of google analytics overview

In web analytics, the Bounce Rate is a popular metric that is often used to measure how engaging your website is to the visitor. Bounce Rate is measured as the percentage of total visits to the websites that results in just one page view. To elaborate it even further, it is the percentage of page visits when the user left…

how to add google analytics tracking code to your wordpress blog

Wordpress Google Analytics Plugin Screenshot

Google Analytics is a tracking service from Google which can be used to track your blog’s popularity, user behavior, user interaction among many other features. Understanding what your users do when they are on your website and what they read will help you increase the popularity of your blog. It allows you to understand what the reader’s respond to most, find out…

how to add google analytics tracking code to a website

What are you tracking - Google Analytics

Google Analytics is a tracking service from Google which allows you to track user behavior and interaction among other features in a website.  It just requires you to insert a few lines of custom JavaScript code or the Google Analytics tracking code as it is known, into your webpages that you need to track. You get plethora of statistics about your website…

what is google adsense and how it all works

Blocking ads in adsense

Google AdSense is a web based ad display network and/or service run by Google to facilitate content creators and content websites to display advertisements to consumers or visitors. It is one of Google’s highest revenue generating programs constituting about 28% of the total revenue (atleast that is what I hear). This service acts as a bridge between the advertisers and content websites or…

what is google analytics and why you should use it on your websites…

Screenshot of the Google Analytics Start Page

Google Analytics is free service and a web product from Google that provides you with detailed stats about your website performance and website visitors. It tracks many useful website statistics such as the traffic referrers, traffic sources and page views. It also shows you visitor stats such as the time spent on website, number of pages visited per visit, location of the…

what is google adwords and how to determine if it is for you

Logo of Google Adword

What is Google AdWords? Google Adwords is an advertising product from Google which allows users to create, target and track the performance (of your) advertisements on the internet. That is probably as simple and short an explanation as it is going to get. Google provides this free product/service which allows you to market and monitor your performance online. While the…

how to take a complete webpage screenshot using google chrome

Google Chrome extension to capture a webpage

There are several desktop screen capture utilities which allow you to take screenshots of your desktop, but not many them provide support to take the screenshot of an entire webpage. Usually the entire webpage is not visible at one time on your screen or browser, requiring you to scroll either vertically or horizontally. This makes it challenging to use a…