seo: should you use outbound links in your pages and its effect in seo

content with external links

Having outbound or external links in your content is often a marker of good quality content. It can positively affect your brand reputation and your search engine ranking. Firstly, let’s first define what an outbound link is. A link or URL in a webpage is a piece of content that an user can click on and browse or be redirected to…

seo: start title tags and urls with your target keyword to improve ctr

keywords in title tags

When creating content for your website or writing posts for your blog, there are mainly three things that you need to focus on. The first and foremost is probably the quality of the content. The next is the title of the page itself and then the slug (or URL) of the page. The title of the page is important for…

how to get more traffic from google adwords

Keywords CTR in Google Adwords

One of the major goals of running a internet marketing campaign is to generate more sales and revenue. In order to do so, you will need to generate more hits or traffic to your website. In the strictest sense, there are only two ways you can increase traffic to the site. One is to increase the overall or total impressions…

a simple strategy on how to choose keywords for adwords

adwords phrase match type

Quite often the challenging part for beginners, is the task of choosing and configuring keywords for different ad groups in Google Adwords. The most common questions usually include: What if I do it wrong and choose the wrong keywords? Why don’t I get enough clicks or traffic? Why does it cost so much? All of these questions are either directly…

adwords: how same keyword in different ad groups affect your campaign

Converted Clicks in Google Adwords

It is very common to have different campaigns in your account and different ad groups with in your campaigns. It is always ideal to have different keywords in each of these ad groups. But some times you will end up with the same keywords (or similar keywords) in different ad groups. First of all, this can happen accidentally especially if you…

2 simple ways to set a target for your click-thru rates in google adwords

click thru rate in adwords

When working with Google Adwords, one of the common questions that you hear is what is a good ctr for my campaign? Unfortunately, there is really no correct answer for this, as it depends very much on a lot of different factors and some of which are outside your direct control. The Click-thru Rate or CTR depends on the product…

4 reasons the long tail keywords often convert better

long tail keywords in planner

Long tail Keywords are all the rage these days and for a good reason. As the number of advertisers and content publishers increase in size, there is less and less of the high traffic generating single word keywords or head keywords left to compete for. If you are a content publisher, it is getting harder and harder to optimize for…

seo: what is a good ctr for organic search

google serp ctr

You wrote hundreds of blog posts, signed up and implemented a web analytics (eg. Google Analytics) service, and your posts are ranking somewhere in the google search result pages…and everything seems good. So, the next question is: Are you getting enough traffic from the search engines? Are you getting a good ctr (Click thru Rate) in search engines? There are several…

how to find long tail keywords using google keyword tool

google keyword planner tool

Google’s Keyword Tool is a great resource for finding keywords that generates a lot of searches. The tool is primarily designed for Adwords users in order to find keywords that you want to advertise for. However, content producers can also take advantage for this tool to find out what keywords are being advertised for. Long tail keywords are useful for…

3 ways to increase impressions in google adsense

Google Adsense Ad format - Square Ad

An Ad Impression in the online advertising context, represents a single visual display of an ad in the user’s browser. It does not account for whether the user interacted with ad or not. It is counted as an impression every time an ad is fetched from the server with the intention of being displayed to the visitor on a webpage. Ad…

6 benefits of creating multiple ad groups in google adwords

Keywords CTR in Google Adwords

Google Adwords follow pretty much a hierarchical structure. First, you have an account. Inside the account you have the Campaigns….and you can have several campaigns in your account but you should have at least one campaign. Inside each campaign, you can have several ad groups but you should have at least one ad group inside a campaign. Inside each ad…

google adwords: what to do with low search volume keywords

low search volume keywords

Occasionally you will find some keywords marked as Low Search Volume in Google Adwords. This is especially true if you are using some long tailed keywords. So, what do you do when you have keywords that are not generating any impressions or clicks? What is Low Search Volume Status in Google Adwords? Google assigns the Low Search Volume status to…