how to get more traffic from google adwords

Keywords CTR in Google Adwords

One of the major goals of running a internet marketing campaign is to generate more sales and revenue. In order to do so, you will need to generate more hits or traffic to your website. In the strictest sense, there are only two ways you can increase traffic to the site. One is to increase the overall or total impressions…

4 reasons the long tail keywords often convert better

long tail keywords in planner

Long tail Keywords are all the rage these days and for a good reason. As the number of advertisers and content publishers increase in size, there is less and less of the high traffic generating single word keywords or head keywords left to compete for. If you are a content publisher, it is getting harder and harder to optimize for…

how to find long tail keywords using google keyword tool

google keyword planner tool

Google’s Keyword Tool is a great resource for finding keywords that generates a lot of searches. The tool is primarily designed for Adwords users in order to find keywords that you want to advertise for. However, content producers can also take advantage for this tool to find out what keywords are being advertised for. Long tail keywords are useful for…

6 benefits of creating multiple ad groups in google adwords

Keywords CTR in Google Adwords

Google Adwords follow pretty much a hierarchical structure. First, you have an account. Inside the account you have the Campaigns….and you can have several campaigns in your account but you should have at least one campaign. Inside each campaign, you can have several ad groups but you should have at least one ad group inside a campaign. Inside each ad…

google adwords: what to do with low search volume keywords

low search volume keywords

Occasionally you will find some keywords marked as Low Search Volume in Google Adwords. This is especially true if you are using some long tailed keywords. So, what do you do when you have keywords that are not generating any impressions or clicks? What is Low Search Volume Status in Google Adwords? Google assigns the Low Search Volume status to…

how to use google suggest to find long tail keywords

google search long tail keywords

If you are using Google Adwords to advertise your products or services, you already know that you¬†need to come up keywords that best describe what you are selling. There are several way you can come up with the keywords that you want to bid for. The long tail keywords is arguably the set of keywords that can give you the…

google adwords: how to choose keywords the easy way…well, sort of

Long-tail keywords in adwords

If you are using Google Adwords or any of the other online marketing platforms then you are already aware of the importance of keywords in advertising. The choice of the most appropriate keywords will allow you to have more impressions, more clicks and generate enough revenue. It will ideally be a good return on your marketing investment. One of the…

what determines a keyword’s click-through rate (CTR) in marketing?

Keywords CTR in Google Adwords

You use keywords almost everywhere whether you are consumer, an advertiser or a content publisher. Keywords is one of the major factors that ties all of these different processes together. A consumer (or a web user) typically uses keywords to search for content, services or products. An advertiser uses (these) keywords to advertise his products or services such that the…

the importance of title tag optimization for better search engine ranking

Google SERP with title tags

The title of a web page or an HTML document describes the content of the page in a few¬†concise words and can often be viewed as the headline of the page. Title tag is an html markup element that defines this title of the document or page. This particular tag, that is specified using xml <title> is a required or…

how to get more impressions in google adwords and its pros and cons

Adwords : Limited by Budget

Google Adwords is a web analytics software from Google which allows you to track and monitor your website statistics. Adwords Impressions are the number of times your advertisement was displayed to the user or appeared on the screen. It could have been displayed on the Google search result page, on a Google content network page or any other site on…