how to get more traffic from google adwords

Keywords CTR in Google Adwords

One of the major goals of running a internet marketing campaign is to generate more sales and revenue. In order to do so, you will need to generate more hits or traffic to your website. In the strictest sense, there are only two ways you can increase traffic to the site. One is to increase the overall or total impressions…

a simple strategy on how to choose keywords for adwords

adwords phrase match type

Quite often the challenging part for beginners, is the task of choosing and configuring keywords for different ad groups in Google Adwords. The most common questions usually include: What if I do it wrong and choose the wrong keywords? Why don’t I get enough clicks or traffic? Why does it cost so much? All of these questions are either directly…

adwords: how same keyword in different ad groups affect your campaign

Converted Clicks in Google Adwords

It is very common to have different campaigns in your account and different ad groups with in your campaigns. It is always ideal to have different keywords in each of these ad groups. But some times you will end up with the same keywords (or similar keywords) in different ad groups. First of all, this can happen accidentally especially if you…

2 simple ways to set a target for your click-thru rates in google adwords

click thru rate in adwords

When working with Google Adwords, one of the common questions that you hear is what is a good ctr for my campaign? Unfortunately, there is really no correct answer for this, as it depends very much on a lot of different factors and some of which are outside your direct control. The Click-thru Rate or CTR depends on the product…

4 reasons the long tail keywords often convert better

long tail keywords in planner

Long tail Keywords are all the rage these days and for a good reason. As the number of advertisers and content publishers increase in size, there is less and less of the high traffic generating single word keywords or head keywords left to compete for. If you are a content publisher, it is getting harder and harder to optimize for…

how to find long tail keywords using google keyword tool

google keyword planner tool

Google’s Keyword Tool is a great resource for finding keywords that generates a lot of searches. The tool is primarily designed for Adwords users in order to find keywords that you want to advertise for. However, content producers can also take advantage for this tool to find out what keywords are being advertised for. Long tail keywords are useful for…

6 benefits of creating multiple ad groups in google adwords

Keywords CTR in Google Adwords

Google Adwords follow pretty much a hierarchical structure. First, you have an account. Inside the account you have the Campaigns….and you can have several campaigns in your account but you should have at least one campaign. Inside each campaign, you can have several ad groups but you should have at least one ad group inside a campaign. Inside each ad…

google adwords: what to do with low search volume keywords

low search volume keywords

Occasionally you will find some keywords marked as Low Search Volume in Google Adwords. This is especially true if you are using some long tailed keywords. So, what do you do when you have keywords that are not generating any impressions or clicks? What is Low Search Volume Status in Google Adwords? Google assigns the Low Search Volume status to…

how to use google suggest to find long tail keywords

google search long tail keywords

If you are using Google Adwords to advertise your products or services, you already know that you need to come up keywords that best describe what you are selling. There are several way you can come up with the keywords that you want to bid for. The long tail keywords is arguably the set of keywords that can give you the…

google adwords: when to switch from broad match to exact match

Google Adwords Broad match type queries

In Google Adwords, you can use three different types of keyword matching: broad, phrase and exact match. These matches help you to target specific visitors based on the search queries that they use to search. It is probably one of the most important feature in Google Adwords that you have complete control over. Unless you have a very specific idea…

google adwords: how to adjust your bidding based on location

Location based Bid adjustment

If you are using Google Adwords for your online marketing, you will notice you have access to a whole lot of information about the visitors to your website. One of the important info you get is the geographic location of the visitors or the users who click on your ads. This location information can be very good resource as to where…

google adwords: 9 ways to optimize your marketing cost in google adwords

Use keywords to highlight ads in adwords

Google Adwords is one of the most popular online marketing services available. There are several different reasons as to why you should use Adwords for your online marketing. One of the benefits is the ability to control your overall budget. You can reduce or optimize the cost in Google Adwords using several different techniques. Unfortunately, online marketing can also get…