seo: should you use outbound links in your pages and its effect in seo

content with external links

Having outbound or external links in your content is often a marker of good quality content. It can positively affect your brand reputation and your search engine ranking. Firstly, let’s first define what an outbound link is. A link or URL in a webpage is a piece of content that an user can click on and browse or be redirected to…

seo: start title tags and urls with your target keyword to improve ctr

keywords in title tags

When creating content for your website or writing posts for your blog, there are mainly three things that you need to focus on. The first and foremost is probably the quality of the content. The next is the title of the page itself and then the slug (or URL) of the page. The title of the page is important for…

how to use wget to find broken links on your website

broken links detection with wget

As websites get larger and larger with ever-growing content, it could easily get to be a nightmare to maintain. It is true for any website. But this is especially true of a blog, a forum or any site with a constant influx of new content. Over time, content on the website can get outdated and removed. This could lead to…

seo: how to find the total page size of a webpage

chrome developer tools

As you start to optimize your webpage, the first and foremost thing you probably want to know is the current total page size. This is the starting point of almost all web page optimization. The total page size is an indicator of many things, especially the rendering time of the webpage. In most cases, you want to render the webpage…

seo: what is a good ctr for organic search

google serp ctr

You wrote hundreds of blog posts, signed up and implemented a web analytics (eg. Google Analytics) service, and your posts are ranking somewhere in the google search result pages…and everything seems good. So, the next question is: Are you getting enough traffic from the search engines? Are you getting a good ctr (Click thru Rate) in search engines? There are several…

how to use google suggest to find long tail keywords

google search long tail keywords

If you are using Google Adwords to advertise your products or services, you already know that you need to come up keywords that best describe what you are selling. There are several way you can come up with the keywords that you want to bid for. The long tail keywords is arguably the set of keywords that can give you the…

why is inline CSS bad….and is it really that bad?

Inlining css in html helps with SEO

Many webpage analyzers and most website designers will actively discourage you from using inline CSS (cascading style sheets) in your web pages. There are usually very good reasons for it, and let’s see why it is generally frowned upon. One question that I generally gets asked is: I just want to use it in this one place. Is it that bad?…

seo: broken links in webpages and its effects in seo

DocType tag in HTML

As websites get larger and larger with ever-growing content, it gets to be a nightmare to maintain. It is true for any website, unless you have a big enough and dedicated development team. But this is especially true of a blog, a forum or any site with a constant influx of new content. Over time, content on the website can…

seo: 9 ways to improve server response time of your website

Server Response Time for SEO

The most important factor in Search Engine Optimization (SEO) is the overall page loading time. If you have a fast loading page, then you might be able to get away with a lot of other issues. As you might already know, most of the SEO optimizations are geared towards making the webpage load faster. One of the performance bottleneck could…

google adwords: 4 reasons you should use the keywords in ad text

Use keywords to highlight ads in adwords

When advertising with Google Adwords, or any marketing platform for that matter you will need to create and specify two very important parts of the campaign: Keywords and Advertisements. They are very important because these are the two key factors that are under your control to match the advertiser or publisher with the right customer or audience. There are several different factors…

does those bad and broken backlinks really hurt your search engine rankings?

Bad Backlinks in Webmaster Tools

What is a back link? A back link is a (web) link back to your webpage from another webpage in another web node. Although internal links are also technically back links, external links (mostly) are more relevant from the context of SEO. So, a back link typically is a web link in a webpage that resides on another domain that…

how to find the best analytics metric that measure user engagement of your website

Report on goal conversions

There are several different ways to measure or define the success of a website. Different websites use different metrics to do the same. Blogs usually refer to the page views or unique visits while an E-Commerce site refers to the revenue generated. A social media site like Facebook or Twitter might use daily active user count in addition to the…