Adwords On Budget: Should You Remove Brand Keywords?

Adwords Brand Keywords

When you search for something using the brand name of the business, you will occasionally find that the website for the brand is the top advertisement in the Google Search Page. This is because the advertiser is bidding very high for their own brand keywords. So, the question is whether or not it is worthwhile to bid on your own…

Adwords on Budget: What Should the Monthly or Daily Budget be?

Adwords : Limited by Budget

One of the most difficult questions when starting out with Google AdWords is, what your monthly or daily budget be. You might have heard various different suggestions, most of the references being vague such as a small, medium or big budgets. This is so, because the daily budget depends very much on the specific factors that affect your campaign and there is really…

How to View All Details or Metadata of a File in Linux Command Line

ls Command sorting in linux

When viewing a particular file in Linux, you might want to see all the relevant file metadata associated with it. The file metadata details includes information regarding its size, permissions, creation date, access date, inode number, uid/gid, file type etc. There are mainly two different commands that you can use for this purpose, ls and stat. Both will print out…

11 Easy Tips to Speed Up WordPress Blog

Child Theme in Wordpress

WordPress is a very popular Content Management System (CMS) that is widely used by many blogs and even websites. It has many features that make the process of editing, managing and publishing of the web content easier. There are several easy things that you can do to substantially speed up WordPress blogs. WordPress also provide the ability to install and…

SEO: 8 Tips to Optimize CSS Files to Speed up Page Loading

Dynamic Lining of CSS Files in Google PSS

Cascading Style Sheets or CSS files are an integral part of all modern websites. It allows you keep your content and layout separate and maintainable over the long run. This also mean that these files can grow in size over time and can negatively impact the page load time. When you optimize CSS files for size, you reduce the time…

Adwords on Budget: Start Small…With a Very Low Budget

Adwords : Limited by Budget

Many small businesses have very limited cash and a low budget for advertising. If you happen to be a mom and pop store with limited cash flow, then it is quite challenging to have a pre-set budget every month for internet marketing. Internet marketing is still a very useful tool for these stores, even though they might not have online…

The Pros and Cons of Using 3rd Party External Scripts in Websites

Scripts from different domains

Most modern-day websites use several different features that are provided by third-party vendors. The use of these third-party features or plugins allow you to easily incorporate common and popular functionalities without having to develop them yourself or in-house. Many of these are implemented using JavaScript and CSS technology. Just to give you an idea as to what these are: some of the common…

Adwords on Budget: Optimize Low Quality Score Keywords

Adwords Quality Score

Quality Scores of the keywords in your Google AdWords account is one of the most important factors in determining how much you pay for each click, or the CPC (Cost-per-Click). When you have a low quality score, you could potentially be paying more for each bid than you should. There has been a lot written about low quality score and its…

Internet Marketing: What is Pay per Click (PPC) and Cost per Click (CPC)

PPC PPM Bids in Adwords

Web or Internet Advertising is a powerful marketing tool that can be used to drive traffic to your website. Internet marketing include several different types of advertising, such as Search Engine Marketing (SEM), Display Advertising, Social Media advertising etc. etc. Although, internet marketing can be used for many different purposes, one of the prime objective is to entice clicks and…

How to Run Script (.sh) File in Linux from Command Line

Example of Shell Script File

Scripts are an integral part of any Linux or Unix systems. It refers to a piece of non-compiled programming code that requires an interpreter at run time to perform a task. The scripts can use any of the interpreted language such as Linux shell, Perl, Python, Ruby, JavaScript or any of the other hundreds of interpreted computer languages. Scripts or Script…