3 ways to increase impressions in google adsense

Google Adsense Ad format - Square Ad

An Ad Impression in the online advertising context, represents a single visual display of an ad in the user’s browser. It does not account for whether the user interacted with ad or not. It is counted as an impression every time an ad is fetched from the server with the intention of being displayed to the visitor on a webpage. Ad…

6 benefits of creating multiple ad groups in google adwords

Keywords CTR in Google Adwords

Google Adwords follow pretty much a hierarchical structure. First, you have an account. Inside the account you have the Campaigns….and you can have several campaigns in your account but you should have at least one campaign. Inside each campaign, you can have several ad groups but you should have at least one ad group inside a campaign. Inside each ad…

google adwords: what to do with low search volume keywords

low search volume keywords

Occasionally you will find some keywords marked as Low Search Volume in Google Adwords. This is especially true if you are using some long tailed keywords. So, what do you do when you have keywords that are not generating any impressions or clicks? What is Low Search Volume Status in Google Adwords? Google assigns the Low Search Volume status to…

what is an impression in google adsense

Blocking ads in adsense

Impression is a technical term that can used in various different contexts to denote essentially the same concept. However depending on which product you are referring to, and depending on the context you are alluding to, it takes a slightly different meaning. The term is used in ad networks such as Google Adwords or Google Adsense, search engines such as…

how to use google suggest to find long tail keywords

google search long tail keywords

If you are using Google Adwords to advertise your products or services, you already know that you need to come up keywords that best describe what you are selling. There are several way you can come up with the keywords that you want to bid for. The long tail keywords is arguably the set of keywords that can give you the…

google adwords: when to switch from broad match to exact match

Google Adwords Broad match type queries

In Google Adwords, you can use three different types of keyword matching: broad, phrase and exact match. These matches help you to target specific visitors based on the search queries that they use to search. It is probably one of the most important feature in Google Adwords that you have complete control over. Unless you have a very specific idea…

google adwords: how to adjust your bidding based on location

Location based Bid adjustment

If you are using Google Adwords for your online marketing, you will notice you have access to a whole lot of information about the visitors to your website. One of the important info you get is the geographic location of the visitors or the users who click on your ads. This location information can be very good resource as to where…

google adwords: 9 ways to optimize your marketing cost in google adwords

Use keywords to highlight ads in adwords

Google Adwords is one of the most popular online marketing services available. There are several different reasons as to why you should use Adwords for your online marketing. One of the benefits is the ability to control your overall budget. You can reduce or optimize the cost in Google Adwords using several different techniques. Unfortunately, online marketing can also get…

google adwords: how to exclude locations in google adwords

Adwords: Location exclusion

Geo-targeting in Google Adwords is a very powerful feature. It allows you to target specific users based on their geographic location. It also allows you to exclude marketing to users in specific locations. There are several advantages in using the geo-targeting functionality in Adwords. We will talk specifically about how to exclude locations in this post. There might be many…

google adwords: how to choose keywords the easy way…well, sort of

Long-tail keywords in adwords

If you are using Google Adwords or any of the other online marketing platforms then you are already aware of the importance of keywords in advertising. The choice of the most appropriate keywords will allow you to have more impressions, more clicks and generate enough revenue. It will ideally be a good return on your marketing investment. One of the…

what is your keyword strategy with in an ad group and how to have one

Long-tail keywords in adwords

There are several different strategies to group keywords in a campaign and ad groups. There is no right or wrong way to do it. How so ever you do it, you will still see clicks and traffic. As mentioned you can do this in several different ways: You could put all your keywords into one ad group. Or you can…

adwords on budget: avoid bidding wars and popular keywords to reduce cost

PPC PPM Bids in Adwords

When marketing with Google Adwords, it is not uncommon to find that your budget is running out too quickly. This is either a sign that you are spending too much for your traffic or that you are targeting the wrong keywords. When you are on a budget your emphasis should be on getting the most return for your investment. Sometimes,…