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All things related to internet marketing
The Quality Score of the keywords in your Google AdWords account is one of the most important factors in determining how much you pay for each click, or the CPC (Cost-per-Click) of the keyword. When you have a low quality score, you could potentially be paying more for each bid than you probably should. That is because the CPC is…
Web or Internet Advertising is a powerful marketing tool that can be used to drive traffic to your website. Internet marketing include several different types of advertising, such as Search Engine Marketing (SEM), Display Advertising, Social Media advertising etc. etc. Although, internet marketing can be used for many different purposes, one of the prime objective is to entice clicks and…
Internet Marketing has various different motives. Most times, the objective of marketing on the web has one of the two purposes: to generate traffic or for brand building. Web advertising is usually not free and you will pay an intermediary a price based on your advertising needs. There are several different models that are used to compute the cost of…
If you have a limited budget for your Google Adwords marketing, then you will need to get creative about how and where you display your ads. One of the prudent things to do is to avoid the Display Network for all or at least some of the campaigns, and reinvest that into the Search Network. This will allow you to…
Google Adwords is the most comprehensive and widely used advertising engine for online marketing. As it caters to a large proportion of the internet population, it is often very easy to run out of budget if you target the wrong keywords or audience. This is especially true for small business and advertisers on a smaller budget. When you are on…
In Google Adwords, the Click-thru rate or CTR is a measure of how effective your ads are in attracting users. It allows you to determine the effectiveness of an Ad, keyword and/or the landing page. It directly affects the Quality score and determine the return on investment for your marketing budget. The Click-thru Rate (CTR) of a keyword or an…
Google Adwords is the market leader in internet marketing. It is an online service that can be used by pretty much anybody to market and advertise their product or service using Google’s extensive search and display network. It can reach a large number of internet users around the world. There are several benefits in using Google Adwords, some of which…
One of the important features in Google Adwords is the ability to limit or expand your audience. One of the many ways to do this is by geo targeting which is also referred to as the location targeting. This feature allows you to target users based on their geographical location. Adwords allows you to specify any number of geographical areas…
Google Adwords lets you use several different user attributes to target the ads better. You can use several different parameters such as time of the day, type of device, bid amount etc in addition to the keywords and specific match types. One of the major marketing strategy is to target users based on the geographic location. Google Adwords gives you…
Google Adwords is an internet marketing tool that lets you create ads that can then be matched against user queries and displayed on the search pages. The text ads contains just one link along with a header and description and a click on the ad takes the user to the specified link which is called the landing page. You can enhance…
Google Adwords is an easy to use and popular platform for internet marketing. Undoubtedly it garners the most visitors for your ad campaign compared to most other ad networks. This also means that you can very easily run out of budget very quickly. One important and easy way to optimize your campaign is to target specific ad positions for your…
Google AdWords is probably the most widely used platforms for internet marketing. AdWords supports multiple devices where your ads can be displayed and you can optimize your ads for each of them. There are two distinct contexts or networks for your ads to be displayed in to the users … Search Network and Search partners: This includes all the Google…
