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If you are using Google Adwords for your online marketing, you will notice you have access to a whole lot of information about the visitors to your website. One of the important info you get is the geographic location of the visitors or the users who click on your ads. This location information can be very good resource as to where…
Google Adwords is one of the most popular online marketing services available. There are several different reasons as to why you should use Adwords for your online marketing. One of the benefits is the ability to control your overall budget. You can reduce or optimize the cost in Google Adwords using several different techniques. Unfortunately, online marketing can also get…
Geo-targeting in Google Adwords is a very powerful feature. It allows you to target specific users based on their geographic location. It also allows you to exclude marketing to users in specific locations. There are several advantages in using the geo-targeting functionality in Adwords. We will talk specifically about how to exclude locations in this post. There might be many…
If you are using Google Adwords or any of the other online marketing platforms then you are already aware of the importance of keywords in advertising. The choice of the most appropriate keywords will allow you to have more impressions, more clicks and generate enough revenue. It will ideally be a good return on your marketing investment. One of the…
There are three different match types you can use in Ad groups while creating keywords. Each of these match types uses different strategies to match your ads to the user search queries. This also could mean that the users that clicks on the ad will have different conversion rates depending on the match type. The match types are essentially a parameter…
There are several different strategies to group keywords in a campaign and ad groups. There is no right or wrong way to do it. How so ever you do it, you will still see clicks and traffic. As mentioned you can do this in several different ways: You could put all your keywords into one ad group. Or you can…
When marketing with Google Adwords, it is not uncommon to find that your budget is running out too quickly. This is either a sign that you are spending too much for your traffic or that you are targeting the wrong keywords. When you are on a budget your emphasis should be on getting the most return for your investment. Sometimes,…
When advertising with Google Adwords, or any marketing platform for that matter you will need to create and specify two very important parts of the campaign: Keywords and Advertisements. They are very important because these are the two key factors that are under your control to match the advertiser or publisher with the right customer or audience. There are several different factors…
In Google Adwords, you can have multiple ad groups with in a campaign. Each of these ad groups can in turn have multiple ads. When a search query (or a page in display network) matches one of the keywords in the ad group, an ad from the ad group is shown to the user. That is probably a rough and…
When working with an Google Adwords campaign, you will need to have at least one Ad Group in the campaign. There are several advantages to having ad groups in a campaign. Each of these ad groups can in turn contain several keywords and multiple ads in them. Ideally, you should have several keywords and matching ads in the same ad…
What is a Long Tail Keyword? There really is no one universally accepted definition of what a long tail keyword is. In general terms, a long tail keyword (or a key phrase) is a search term that is usually longer than 2 or 3 words and is very specific in its semantics and purpose. Even though, any keywords could technically…
There are several different marketing and advertising platforms that you can choose from, but Google Adwords is the most popular and easiest of them (some might disagree, but it is quite easy) all. There are several advantages that Google Adwords have over other advertising networks. If you are just starting out, it is quite natural that you want to know…
