Google AdWords gives you three different ways to match your keywords to a user queries. They are: Broad match, Phrase match and Exact match. First you should familiarize yourself with how exactly these three match types work, which will help you decide on how best to use it in your case. The first impulse when creating a campaign is to…

When you search for something using the brand name of the business, you will occasionally find that the website for the brand is the top advertisement in the Google Search Page. This is because the advertiser is bidding very high for their own brand keywords. So, the question is whether or not it is worthwhile to bid on your own…

One of the most difficult questions when starting out with Google AdWords is, what your monthly or daily budget be. You might have heard various different suggestions, most of the references being vague such as a small, medium or big budgets. This is so, because the daily budget depends very much on the specific factors that affect your campaign and there is really…

Many small businesses have very limited cash and a low budget for advertising. If you happen to be a mom and pop store with limited cash flow, then it is quite challenging to have a pre-set budget every month for internet marketing. Internet marketing is still a very useful tool for these stores, even though they might not have online…

The Quality Score of the keywords in your Google AdWords account is one of the most important factors in determining how much you pay for each click, or the CPC (Cost-per-Click) of the keyword. When you have a low quality score, you could potentially be paying more for each bid than you probably should. That is because the CPC is…

Web or Internet Advertising is a powerful marketing tool that can be used to drive traffic to your website. Internet marketing include several different types of advertising, such as Search Engine Marketing (SEM), Display Advertising, Social Media advertising etc. etc. Although, internet marketing can be used for many different purposes, one of the prime objective is to entice clicks and…

Internet Marketing has various different motives. Most times, the objective of marketing on the web has one of the two purposes: to generate traffic or for brand building. Web advertising is usually not free and you will pay an intermediary a price based on your advertising needs. There are several different models that are used to compute the cost of…

If you have a limited budget for your Google Adwords marketing, then you will need to get creative about how and where you display your ads. One of the prudent things to do is to avoid the Display Network for all or at least some of the campaigns, and reinvest that into the Search Network. This will allow you to…

In Google Adwords, the Click-thru rate or CTR is a measure of how effective your ads are in attracting users. It allows you to determine the effectiveness of an Ad, keyword and/or the landing page. It directly affects the Quality score and determine the return on investment for your marketing budget. The Click-thru Rate (CTR) of a keyword or an…